Post by account_disabled on Dec 24, 2023 4:57:14 GMT
As Etarget promised, it delivered. Today, he activated several new features that will once again help not only to facilitate the management of campaigns, but also to evaluate them. The changes concern two main areas - working with the budget and adding new indicators to the statistics. Let's take a closer look at both innovations! After logging in to Etarget, we could so far only find TOP 5 campaign statistics in addition to traffic, daily traffic statistics, credit data and news on the "Campaign" tab in the "overview". Now the overview is extended by TOP 5 categories. In them, we see the distribution of clicks on servers, each of which is assigned to a specific category. Another extension will offer us the TOP 5 regions, where click statistics from individual regions of the Czech Republic, abroad, but unfortunately also unclassified regions are displayed.
Finally, one B2B Email List more point of interest - the division of clicks into hours. All these statistics can be selected for the period of the last 7, 14, 21 or 28 days. After logging in, we get a more comprehensive overview of the progress of all campaigns. image Expanding statistics in the campaign overview Regarding changes in the budget setting, the standard Etarget account did not provide the possibility to determine its daily amount until now. As advertisers, you may now be asking, “How come? After all, there I could set the maximum amount I want to advertise in 24 hours!" However, this option was only available to those of you who requested its activation directly from Etarget.
Interesting and useful news for others - from now on, this setting will be the default in every Etarget account. Another nice innovation in setting budgets is the possibility of choosing a period in which we want to spend a certain amount. image Setting the campaign's daily budget image Setting your own budget depletion period However, setting budgets hides another new trick: daily limit variations for the entire week. This new feature can only be used if we have a financial limit, which is logical :-). It consists in the possibility to set the budget utilization percentage from 0% to 200%. In practice, the use of the function looks like this: we set a daily limit of, for example, CZK 100. The next step will be setting how many percent of the limit we want to spend - on Monday, for example, 80% (CZK 80/day), on Tuesday 120% (CZK 120/day) and so on :-) If we have observed days when campaign performance reaches the maximum , you can easily set a reduction in spending on less efficient days.
Finally, one B2B Email List more point of interest - the division of clicks into hours. All these statistics can be selected for the period of the last 7, 14, 21 or 28 days. After logging in, we get a more comprehensive overview of the progress of all campaigns. image Expanding statistics in the campaign overview Regarding changes in the budget setting, the standard Etarget account did not provide the possibility to determine its daily amount until now. As advertisers, you may now be asking, “How come? After all, there I could set the maximum amount I want to advertise in 24 hours!" However, this option was only available to those of you who requested its activation directly from Etarget.
Interesting and useful news for others - from now on, this setting will be the default in every Etarget account. Another nice innovation in setting budgets is the possibility of choosing a period in which we want to spend a certain amount. image Setting the campaign's daily budget image Setting your own budget depletion period However, setting budgets hides another new trick: daily limit variations for the entire week. This new feature can only be used if we have a financial limit, which is logical :-). It consists in the possibility to set the budget utilization percentage from 0% to 200%. In practice, the use of the function looks like this: we set a daily limit of, for example, CZK 100. The next step will be setting how many percent of the limit we want to spend - on Monday, for example, 80% (CZK 80/day), on Tuesday 120% (CZK 120/day) and so on :-) If we have observed days when campaign performance reaches the maximum , you can easily set a reduction in spending on less efficient days.